Examples of Lobbying Actions (Case 1 & Case 2)

To illustrate how Newrecon operates in practice, the following are two case scenarios that demonstrate some of our lobbying actions. These examples illustrate the step-by-step strategy we might employ for various client needs, while maintaining client confidentiality (names and specifics are generalized).

Case 1

1. Situation Assessment: We begin by thoroughly examining the client's situation. This involves investigating the current attitudes – both positive and negative – of relevant departments within the U.S. presidential administration toward the client. We assess both official and unofficial perspectives on the client's past activities and identify opportunities to create a positive image of the client within those departments. In practice, this means initiating discreet communications at mid-levels with key institutions such as the State Department and U.S. Congress, as well as other relevant agencies, to gauge perceptions and openness.

2. Internal Outreach: Next, we conduct internal communications with responsible high-level persons – essentially the heads or senior officials of the relevant U.S. government structures we need to influence. The goal here is to privately introduce the client's case to these decision-makers or their trusted aides and get initial feedback or guidance.

3. Facilitating Meetings: We arrange meetings between the client and the identified officials. These meetings are carefully prepared and may initially occur with mid-tier officials to build comfort, eventually progressing to higher-level engagements. Such meetings allow the client to present their case personally and build relationships with key influencers.

4. Controlled Media Engagement: In parallel, we work on the public narrative. We coordinate preliminary publications in influential media outlets, done in accordance with the client's agreement. These could include op-eds, interviews, or news pieces that portray the client in a positive light or highlight the importance of the client's goals. Timing and messaging are critical – these publications are released to set a favorable context for subsequent official discussions.

5. Think Tank Analysis: We commission an analysis or report from a prominent think tank (for example, The Heritage Foundation, the American Enterprise Institute, or the Cato Institute). We involve influential scholars or former officials affiliated with these institutions to ensure the analysis is taken seriously by policymakers. The resulting report objectively examines the client's situation and ideally yields a positive conclusion or recommendations that align with the Client's goals.

6. Leverage the Analysis: Once the think tank completes its analysis, we use the positive conclusions to brief the Presidential Administration and members of Congress. Essentially, the analysis provides an independent endorsement of the client's position. We distribute the report to relevant officials and include its findings in our talking points. At the same time, we coordinate follow-up publications in the press, highlighting the think tank's positive findings to broader audiences. This amplifies the credibility of the client's cause.

7. Official Feedback & Action: With the groundwork laid (meetings held, press favorable, and analysis in hand), we seek official responses from the U.S. departments involved (State Department, Department of Defense, etc.). We aim to obtain formal conclusions or statements from these agencies that acknowledge the client's case and indicate supportive next steps. These could be letters, policy adjustments, or public statements. Ultimately, those official actions help achieve the client's primary goal – whether it's policy change, approval for an initiative, or another concrete outcome.

8. Timeline: The entire process in Case 1 can range from one to four months, depending on several factors: the level of resources the client is able to invest, the quality of information the client provides (and any need for fact-finding), the prevailing situation in the U.S. administration, the state of international relationships, and the availability of key decision-makers. We always strive to expedite results, but we counsel clients that flexibility may be required if, for example, a critical official's schedule causes delays or external geopolitical events intervene.

Case 2

Preliminary action plan for organizing support from the U.S. Administration, State Department, and Congress for a foreign political candidate:

1. Think Tank Endorsement: We organize an expedited analysis of our candidate by a respected political think tank (such as AEI, Cato, Heritage Foundation, or Hudson Institute). We select an institute that can produce a thorough white paper quickly. The analysis is tailored to make appropriate assessments and draw conclusions favorable to our candidate, effectively laying an intellectual groundwork for U.S. officials to lend political support.

2. Media Campaign in the U.S.: Based on the forthcoming think tank report, we plan to publish necessary materials in relevant authoritative U.S. media that underscore the need for U.S. support for this candidate. For instance, we might secure an editorial or analysis piece in a policy journal or major newspaper highlighting the candidate's alignment with democratic values or strategic U.S. interests. This media coverage in the U.S. serves a dual purpose – it educates American opinion leaders and, simultaneously, provides content that can be circulated in the candidate's home country.

3. Amplify in Home Country: Even before the official white paper is released, we often publish a few well-timed pieces about the candidate in U.S. outlets (think premier newspapers or foreign policy magazines) to start building credibility. The candidate's team can then disseminate these articles back home to demonstrate that the U.S. media is positively discussing the candidate. This boosts the candidate's local image as someone with international recognition.

4. Political Groundwork in D.C.: Once the think tank's report is drafted, it gives us concrete substance to approach U.S. officials. The report's conclusions provide grounds for allies within Congress, the Senate, the State Department, or even the White House to view our candidate favorably. Using this, we encourage those U.S. officials to consider meetings or gestures of support. In practice, our lobbyists start quietly pitching to contacts on Capitol Hill and in the Administration that "Candidate X" is emerging as a key pro-Western leader worthy of U.S. attention.

5. Facilitating High-Level Meetings: We collaborate with key members of Congress and State Department leadership to facilitate critical meetings for the candidate. The goal is to invite the candidate to the U.S. for discussions, or at least to arrange private meetings when U.S. officials travel abroad. We aim for engagements such as a meeting with influential senators on the Foreign Relations Committee or a discussion with senior State Department officials. Such encounters, even informal, signal to observers that the U.S. is interested in the candidate.

6. U.S. Visit and Events: The candidate visits the United States, arranged and guided by Newrecon. We coordinate an itinerary that may include a policy roundtable at a think tank, as well as meetings with the agreed-upon members of Congress, State Department officials, and possibly members of the President's advisory team. These meetings often take place in neutral venues (e.g., a think tank or private meeting room) to allow frank discussion. Newrecon representatives accompany the candidate, providing support and ensuring the candidate effectively communicates key messages aligned with U.S. interests.

7. Post-Visit Media Follow-up: After the candidate visits the U.S., we organize follow-up publications in relevant American media outlets. Press releases or exclusive stories might cover the candidate's successful meetings and reiterate why U.S. observers find the candidate promising. This post-visit press not only solidifies the impact of the trip in Washington but also provides additional material for the home country's news cycle, demonstrating that the candidate engaged with global powers.

Through Case 2's plan, the foreign candidate gains substantial exposure and legitimacy. The combination of think tank validation, media visibility, and direct engagement with U.S. officials creates a narrative that the candidate is respected internationally — a boost that can be pivotal in a tight election or in garnering public trust.

These case examples underscore Newrecon's comprehensive approach: blending policy expertise, media savvy, and high-level connections to achieve our clients' political goals. Each situation is unique, but our flexible toolkit – ranging from think tanks to Congress to the press – enables us to tailor the right plan for every client.